Francesca Minerva Is CEO and founder of both Changing Lives Press and FAL Enterprises, a Talent and Literary Agency that also distributes books for major publishing houses to specialty retailers. Francesca worked as Executive Director of Special Sales for Rodale Trade Books for roughly four years, there she managed sales of books and DVDs into specialty retailers, wholesalers, distributors, and organizations, including business-to-business corporate and premium sales. Francesca was part of The McGraw-Hill Companies where she served as Senior Account Executive and Sales Manager for catalog/associations for on-line bulk and premium sales from 2000 to 2006. Prior to that Francesca served as the division's rights coordinator for Asia, Central/Eastern Europe, Middle East and Africa licensing rights to all the McGraw-Hill trade, Medical and Higher Education books. Francesca is well versed in rights/ licensing, and experienced at cultivating customers and creating sales opportunities in a variety of businesses.